The local fisherman in Pringle Bay know it as "Aasbossie" (Bait bush). Basically, after fishing with foul smelling bait the whole day, this is the cure. I'm smiling as I write this. Clearly, even they realize they need to smell better before going back into civilization.
The perfumed leaves of this Fynbos species is highly aromatic and prized by locals. Here at Le Riche Perfumery, we use it in our Fynbos style perfume called VERT. This green floral style perfume literally takes you on a fragrant journey through Fynbos. I love it for the memories it evokes. Have you ever gone kloofing in the Grabouw mountains, ziplined on a hot summer day and fallen down for a rest on a picnic blanket surrounded by sun baked Fynbos? This is the journey Vert takes me on... It's a tribute to our unique biosphere and Coleonema is centre stage.
If you'd like to learn more about Coleonema Album, this website is a great resource: http://pza.sanbi.org/coleonema-album
Happy exploring and remember to stop and smell the Fynbos!
XXX Lushinka Louw